Organic keywords
426
Ranking in Google top 100
In Google's top 3
159
Best of any Toyota store in the ring
Organic traffic value
$1,874/mo
What this traffic would cost as ads
Paid keywords
0
No detectable Google Ads presence
Top-3 keywords — the head-to-head that matters
Pearson Toyota
159
Priority Toyota Chesapeake
115
Casey Toyota
112
Checkered Flag Toyota
60
Classic Toyota Hampton
32
First Team Toyota
21
Keywords where each store ranks in Google's top 3. Pearson leads the entire ring — this is earned, unpaid visibility.
Ahrefs, us, subdomains mode, 2026-08-24
Live SERP checks — where Pearson shows and where it doesn't
| Search | Pearson rank | Who owns the page |
|---|---|---|
| “toyota dealer newport news va” | #1 | pearsontoyotascion.com · firstteamtoyota.com · toyota.com |
| “pearson toyota” | #1 | pearsontoyotascion.com · yelp.com · keithpiersontoyota.com |
| “used cars newport news va” | not in top 10 | caseyauto.com · 1stchoiceusedcars.com · southernfordnewportnews.com |
| “used trucks newport news va” | not in top 10 | carfax.com · suttlemotors.com · autotrader.com |
| “used toyota newport news” | #1 | pearsontoyotascion.com · pearsontoyotascion.com · firstteamtoyota.com |
The pattern: Pearson owns every Toyota-intent search, and is invisible on generic used-car intent — the searches where third-party marketplaces and rival used lots capture Peninsula shoppers. National SERP sample; local pack positions vary by searcher location.
Google SERP via Bright Data, country=us, 2026-08-24
Local keywords Pearson already ranks for
| Keyword | Position | Volume/mo | CPC if bought |
|---|---|---|---|
| pearson toyota | #1 | 1,300 | $0 |
| toyota dealership richmond va | #2 | 500 | $0 |
| toyota newport news | #1 | 200 | $1 |
| toyota virginia beach | #5 | 600 | $1 |
| toyota richmond va | #6 | 500 | $1 |
| williamsburg toyota | #3 | 400 | $1 |
| toyota dealer richmond | #2 | 90 | $1 |
| used vehicles dealership | #2 | 90 | $1 |
| toyota elizabeth city | #2 | 400 | $1 |
| toyota smithfield | #5 | 450 | $1 |
| toyota williamsburg | #2 | 200 | $1 |
| elizabeth city toyota | #2 | 200 | $1 |
Pearson ranks on rivals' home turf — Williamsburg, Virginia Beach, Richmond, Elizabeth City — without spending a dollar. The CPC column is what rivals would pay to buy the click Pearson earns.
Ahrefs organic keywords, us, 2026-08-24 · CPC shown as USD