Used units in stock
139
52 Toyota · 87 off-brand
Median asking price
$28,652
Range $7,538 – $63,744
Median days listed
46
Across all 139 listed units
Listed over 90 days
27
19% of the lot is aging
Price bands — where the lot competes
under $15k
3 units
$15k-$20k
6 units
$20k-$25k
35 units
$25k-$30k
30 units
$30k-$40k
39 units
over $40k
20 units
104 of 139 units (75%) sit in the $20k–$40k core where Hampton Roads used shoppers concentrate.
pearsontoyotascion.com inventory, scraped 2026-08-24
Lot aging — days since listed
0-30 days
51 units
31-60 days
36 units
61-90 days
25 units
over 90 days
27 units
Days listed reflects the listing date on the website, not acquisition date — a conservative floor for true age. 27 units have been on the digital lot for 90+ days.
Derived from Dealer.com inventoryDate, 2026-08-24
Top models on the used lot
RAV4
10
Camry
10
Murano
6
RAV4 Hybrid
6
Corolla
5
Crosstrek
5
Tacoma
5
CR-V
5
4Runner
4
Rogue
4
pearsontoyotascion.com inventory, scraped 2026-08-24
What this sets up for tomorrow
- Aging vs. gross: the 27 units over 90 days are the first conversation with the used-car manager — which are priced to market, and what does the composite say aging costs the store?
- Generic used-intent searches are a blind spot: Pearson is #1 for “used toyota newport news” but absent from the top-10 for “used cars newport news va” and “used trucks newport news va” — those pages belong to CarGurus, Carvana, and independent lots (see the Search tab).
- Rival lot depth: rival used inventories render client-side and need a browser-rendered crawl — scheduled as a phase-2 pull so the comparison is real, not guessed.